May is Military Appreciation Month—a time to reflect on the courage, sacrifice, and service of our military members and their families. Across the country, businesses are showing their gratitude with special offers and discounts. Whether you’re shopping for gear, planning a family getaway, or simply enjoying a night out, here are some of the top deals available to active-duty service members, veterans, and their families this May.

Retail & Apparel 

84 Lumber
This May, 84 Lumber is doubling its usual military discount to 20% for all in-store purchases made by veterans and active-duty service members. 

Academy Sports + Outdoors
Enjoy 10% off your entire purchase in-store or online now through July 4. 

Adidas
Military members receive 30% off online and in-store purchases, and 15% off at outlet locations with ID verification. 

Levi’s
Get 15% off Levi’s products both online and in-store with a valid military ID. 

Sleep Number
Now through June 16, veterans and service members get 5% off sale prices on Sleep Number beds and accessories. 

Entertainment & Travel 

Blue Star Museums is a collaboration among the National Endowment for the Arts, Blue Star Families, the Department of Defense, and museums across America to offer free admission to the nation’s active-duty military personnel, including the National Guard and Reserves, and their families. The 2025 Blue Star Museums program begins on Armed Forces Day (May 17) and ends on Labor Day (September 1).

SeaWorld & Busch Gardens
Veterans and up to three guests can enjoy free one-day admission. Tickets must be reserved online by May 11 and used by July 6. Active-duty personnel and their families receive free admission year-round. 

Vail Resorts
Veterans and active-duty members can purchase a discounted Military Epic Pass for the 2025/2026 ski season, starting at $185. Discounted family passes are also available. 

Home & Services 

ZIPS Cleaners
All month long, ZIPS Cleaners is offering 10% off uniform cleaning for military members and veterans. 

84 Lumber – Community Engagement
In addition to retail discounts, 84 Lumber is sponsoring the National Memorial Day Concert, airing May 25 on PBS at 8 p.m. EST.

Final Thoughts
These are just a few of the many ways businesses are giving back to those who have given so much. Be sure to check with local stores, restaurants, and online retailers for more offers—many provide discounts year-round for military members and veterans. 

Before you go, don’t forget to bring your military ID or verification when redeeming these offers. 

From all of us at Mission Roll Call—thank you for your service.