As we celebrate Women’s History Month, we honor the trailblazing women who have made a lasting impact in their communities. Among them are the visionary female founders of Boot Campaign, a nonprofit dedicated to supporting veterans and their families through life-changing programs. Their leadership, passion, and commitment have helped thousands of service members navigate the challenges of transitioning to civilian life while addressing critical issues like mental health, financial hardship, and quality of life.

How Boot Campaign Began

Boot Campaign was founded in 2009 by a group of five women from Texas who wanted to give back to those who serve. Inspired by a book and a conversation with a wounded warrior, they launched the campaign as a way to rally national support for veterans by encouraging Americans to lace up combat boots as a visible sign of gratitude.

These remarkable women—Sherri Reuland, Mariae Bui, Ginger Giles, Leigh Ann Ranslem, and Heather Sholl—turned a simple idea into a powerful movement. They recognized that beyond symbolic gestures, veterans and their families needed tangible resources to overcome the unique challenges they face after service. What started as an awareness campaign quickly grew into a full-scale nonprofit dedicated to providing life-improving programs for military families.

How Boot Campaign Serves Veterans

Today, Boot Campaign stands as one of the leading organizations committed to holistic veteran wellness. Their programs focus on providing individualized care, financial support, and community engagement opportunities to help veterans and their families thrive.

Health & Wellness – This program provides comprehensive, individualized treatment for veterans facing post-traumatic stress (PTS), traumatic brain injuries (TBI), chronic pain, insomnia and self-medication. Utilizing a holistic, time-intensive, and highly customized method, Boot Campaign ensures each Veteran is uniquely cared for to address their most immediate needs first while improving their quality of life for the long-term.
Seasons Of Service Program – There can be difficult seasons through the year for many Veteran and military families who have experienced a catastrophic event, are separated because of deployment, or are caring for the health of a wounded, injured or ill family member. Boot Campaign’s Seasons of Service Program unites Americans to show gratitude, meet service members’ needs and strives to alleviate stress and financial burden, by delivering specially-curated gifts and series to Veterans and active duty military families nationwide.

One of Boot Campaign’s standout initiatives remains their Health & Wellness Program, which not only provides specialized medical care but also addresses the invisible wounds of war that often go untreated. By tackling critical health concerns like PTSD and TBI, Boot Campaign is changing lives and ensuring that veterans and their families receive the long-term care they deserve.

How You Can Get Involved

Supporting Boot Campaign is easy, and there are many ways to get involved:

• Lace Up: Purchase and wear combat boots to show your support for veterans. The funds go directly toward their programs.
• Spread Awareness: Share Boot Campaign’s mission on social media and encourage others to support their work.

Boot Campaign’s legacy is built on the strength and dedication of five incredible women who saw a need and took action. This Women’s History Month, we celebrate their achievements and recognize the profound difference they continue to make in the lives of our nation’s heroes. To learn more or get involved, visit BootCampaign.org.