As we moved into October, Mission Roll Call focused on advocacy and the election season — a critical period for engaging veterans and their families in the democratic process. From amplifying their voices in polls to supporting voter registration and turnout, October was packed with initiatives aimed at ensuring veterans’ needs remain front and center.

Key Articles & Stories:

• Advocacy in Action
• Ensuring Every Vote Counts
• The Need for Veteran Voices in the Polls
• Veteran Buddy Check Week
• Vet the Vote
• Veterans Day Discounts

Mission Roll Call in the News:

Mission Roll Call’s advocacy was echoed in multiple news outlets this month:

• Fox News featured a piece discussing leadership comparisons in the current election cycle, where we reinforced the importance of candidates addressing veteran issues. Read here.
• The National Desk spotlighted Mission Roll Call CEO Jim Whaley discussing veterans feeling unheard this election season, further pushing our mission to elevate veteran voices. Read here.
• David Webb Show gave MRC a platform to discuss pressing issues affecting veterans and their families and the current landscape of veteran services. Listen to Part 1 and Part 2.
• Dallas Morning News ran a heartening story about North Texas kayakers who support veterans’ mental health through peaceful outings — an example of innovative and grassroots approaches making an impact. Read here.

Setting Priorities for 2025:

Our ongoing 2025 Priorities Poll invites veterans and their families to weigh in on key areas they want to see prioritized in the coming year. With veterans’ feedback, we’ll focus our efforts on what matters most to those who’ve served and their loved ones. Take the poll here.

The Lasting Mission Podcast:

In October, we also expanded our podcast, “The Lasting Mission,” featuring guests who champion veterans’ rights and share impactful stories:

• Jim Lorraine, President and CEO of America’s Warrior Partnership, discussed the organization’s veteran-centered approach. Listen and watch here.
• Vet the Vote inspired listeners with stories of veterans and military families stepping up as poll workers. View the episode here. 
• Jason Murff, a veteran entrepreneur, shared insights on post-military business ventures and the value of resilience. Hear Jason’s story. 

Subscribe to The Lasting Mission on YouTube or your favorite podcast platform, and help us spread these important conversations by sharing the podcast with others. 

Mission Roll Call University (MRCU)

Our YouTube series Mission Roll Call University continues to serve as a resource for veterans, families, and advocates. This month, we released a new episode, “Ultimate Guide to VA Appeals,” simplifying the often complex VA appeals process. Watch here.

October brought a powerful reminder of the role veterans and their families play in our democracy, whether they’re advocating, voting, or volunteering. As we move into November and gear up for Veterans Day, we remain focused on ensuring veterans feel heard, supported, and appreciated. Thank you to all who engage with Mission Roll Call and continue to make a difference.